Stop & Shop just redesigned their Crispy Rice cereal box which led to a revolt by the boy in my house who ONLY eats Crispy Rice (oddly he thinks Rice Krispies taste bad but this generic is great).
a side by side blind taste test yielded a final verdict: he likes the new stuff!
only thing is, I duped him and put new crispies in both bowls, fixing the outcome but hoping to prove a larger point.
the rage response was legendary.
lesson? don’t be clever, just be crispy clear.